The Triple-A Sales System: Newsletter # 40 - October 06, 2026

Oh well, it’s here. AEP to Insurance Professionals is much like Christmas to kids, in some ways. We anticipate next Christmas starting the day after Christmas, wait all year, then suddenly it’s Christmas Eve and then Christmas. We eat good food, sing carols, enjoy family open gifts, play with toys and at the end of the day Christmas is over!

AEP doesn’t go away in one day. Medicare Annual Enrollment Period (AEP) is 54 days. This timeframe is set by The Center for Medicare and Medicaid Services. DO NOT TAKE OR ACCEPT AN AEP APPLICATION BEFORE OCTOBER 15 OR AFTER DECEMBER 7.

We have been waiting and preparing for October 15 for some time now with joy and sadness. Joy that this will be an excellent earning opportunity and a great way to meet new customers. Sadness as we think about how to get to all the people who will need help this year. The number of people who will have plan displacements has grown from 1.2 million to an estimated 3 million Medicare Beneficiaries.

Looking at the big picture, do you see the opportunity for yourself in this catastrophic happening? Humana estimates that more than 30% of the members whose plan will be affected have no broker or agent. Jump in there. This is an opportunity. Find the niche of people. Ask for referrals from each of them and increase your numbers. If you need help in sorting it out in your area, based on your time to commit, see the options where I can help you below.

P.S. There are still plans that are not suppressed and are commissionable.

Ready to Scale Your AEP Production?

Here are 2 ways we can work together to refine your sales process before peak season:

4-Week 1:1 Accelerator Program: A personalized, deep-dive coaching experience to master the Triple-A Sales System, eliminate objection-handling struggles, and build a high-retention AEP engine.

90-Minute Intensive: A targeted, high-impact strategy session to audit your current pitch, refine your opener, and lock in your AEP game plan.